COMPETITION_DEMYSTIFIED精品管理文档.docVIP

? COMPETITION DEMYSTIFIED A Radically Simplified Approach to Business Strategy BRUCE GREENWALD AND JUDD KAHN PREFACE Anyone running a business knows that competition matters and that strategy is important. But although most experienced businesspeople recognize that these two critical elements of business are associated, few understand their essential natures or the direct relationship between them. This book cuts through the fog that pervades many discussions of competition and strategy. Our goal is to clarify readers’ understanding of strategy and to reframe their approach to it. We want e