幼教行业市场现状及问题分析版[整理].pdfVIP

学号 年级 2014 级 本科毕业论文 幼教行业市场现状与问题分析 专 业 工商管理 姓 名 指导教师 评 阅 人 2016 年 4 月 中国 常州 BACHELORS DEGREE THESIS OF HOHAI UNIVERSITY Preschool education industry market present situation and problem analysis Subject ：Industrial and commercial management Name ： Directed by ： CHANGZHOU CHINA 摘 要 幼儿教育是基础教育的重要组成部分，发展幼儿教育对于促进儿童身心 面健康发展具有重要意义，当今时代每个家庭几乎只有一个孩子，幼儿教育就 显得更加尤为重要，这就促使幼教市场的迅速发展，但是由于种种原因，整个 幼教市场的发展存在很大的问题，有的机构为了寻求自身的利益完全不顾孩子 的真正意义上的教育问题；有的为了降低营业成本聘用非正式的教师来承担孩 子们的教育；有的机构为了迎合家长设置一些价格昂贵的噱头课程来吸引消费 群体。以上只是对整体市场存在部分问题的阐述。不管是家长还是机构都对目 前市场存在问题提出过自己的想法，但无人去正式回应此类人群。 为了能够更加完善幼儿教育市场，本文就结合实际针对民间幼儿教育机构 行业市场现状以及问题进行简单的分析，并提出自己的解决方案。 关键词：幼教市场；民间机构；解决对策； I ABSTRACT Preschool education is an important part of basic education, the development of early childhood education is of great significance to promote childrens overall health of body and mind development, today almost every family have only one child, childrens education becomes more important, this causes the rapid development of preschool education market, but due to various reasons, there is a big problem, the development of the preschool education market completely some institutions in order to seek their own interests regardless of the childs education problem in the true sense; Some in order to reduce the operating cost to hire an informal teachers to undertake the education of children; Some institutions in order to meet the parents set up some expensive stunt courses to attra