南京大学MBA国际市场营销 .pptxVIP

Global Marketing;Some Abouts;Text Structure;List of Questions;Global Marketing-- Introduction;What is Global Marketing?;What is marketing?;The Three Principles of Marketing;What is global marketing?;Globalization ;Exports % share of world production;Annual % Growth of trade and GDP1959 – 96;Effects of globalization on business;Export Import By Regions??2002/01-10;Corporate Globalization-China’s Case;Global Marketing VS Domestic Marketing;Should we go global?;Management Orientation;Ethnocentric;Polycentric;Regiocentric Geocentric;Philips VS Matsushita;Driving and Restraining Forces Affe