中西跨文化交际课程情景标准案例分析学习计划.docx

Unit 1 Language and Culture in Communication 1.When you join a social gathering, you must be aware of rules and procedures that govern the way things are going to proceed. There is a technical term for such rules and procedures—schema. Face and politeness are two other areas which are extremely value—sensitive. One of the distinctive features of Chinese politeness is self—denigration and other —elevation. The schema from Litz ’ ofspointview includes the following: Giving invitation: by phone / by mail Prepare everything before the arrival of guests Serving food: set the table / soup first / main course / desert Post dinner activities: chat / play music / offer more drinks Litz ’ s evening party was not very successful, because she was upset by one of her guests. Here was the initial conversation between Litz and Lin: Lin: It ’ s not difficult to find your house. Litz: Come on in. Litz: Can I take your coat? Lin: No, thanks. Litz: Ok, this way please. Lin: (take off her coat and hangs it) Analysis: Litz was hurt because Lin did not let her hang her coat. Litz hang Lin ’ s coat is one of Litz ’ s ways (it ’ s on Litz ’ s houghtschema). On Lin that Litz was her supervisor and that it was inappropriate to let her supervisor hang her coat. Here we have an instance of one action attached with different cultural values. 1/ 26 Case 2: Finding an Interested Buyer Mr. Li responded in fairly good English, ” That would be interesting. ” Knowing that he had only a few days left in Beijing, George wanted to nail down a time, ” When can we meet? ” asked George. “ Ah. This week is very busy, ” replied Mr. Li. “ It sure is, ” said George, ” How about 10 o ’ clock? Meet you here. “ Tomorrow at 10 o ’ clock? ” asked Mr. Li thoughtfully. “ Right, ” said George, “ I ’ ll see you then? ” “ OK,” responded George, ” It was nice meeting you. ” Analysis: 英美人士做事情讲究守时。而中国人不太重视这方面。本案列中，李先生不仅没有准时接见预约的客户，甚至放了他 “鸽子 ”。 Case3: Professor Liang has written a book on Chinese culture in Chinese. His