Digital Marketing Design driving value（设计驱动价值） Design Driving Value（设计驱动价值）.ppt

Design Driving Value 汇报人：刘巧曼 2018年04月11日 江苏经贸职业技术学院 Design Collaboration 1 Design and Development 2 Design-driven 3 目录 Contents 目录 Design Collaboration 1 Design Collaboration Design Driving Value Optimizing the design culture can drive the design team to provide a better user experience, allowing the value of the design to serve the product and better drive business development. Design Collaboration 01 02 03 On the basis of understanding the business and users, complete the work within the design function. Standing at the users point of view, the output is highly efficient and of high quality. Ensure that the product is available and easy to use. At the same time pay attention to the cooperation and communication with various departments. Design and Development 2 Design and Development Design and Development 01 02 03 This is a key step towards the progressive realization of the value of design. It uses the means and methods of design to help the business find problems and find solutions. Establish a series of design methods to expand the design of the contact point. For example, through data measurement to verify and mine problems in the product. Actively expand the design function and give play to the design value. Design-driven 3 Design-driven Design-driven Business Users Design Solution 45% 65% 50% 85% 65% Value Based on your profound understanding of the business and users, do a good job of design appreciation. The solutions to the problems can be extended to more similar scenarios, by analogy. Make it a sustainable value. Design-driven While recognizing the advancement of design value, the necessary methods and entry points can also help you to go smoothly throughout the process. Through four entry points, the persuasive force is increased from the horizontal dimension, and the design is advanced to a higher level. Clear your role influence Self-assessment and feedback Entrepreneurship Active communication and presentation 谢谢观看！ 汇报人：刘巧曼 2018年4月 江苏经贸职业技术学院