2020年美国广告流量欺诈报告（英文）.pdf

TAG FRAUD U.S. BENCHMARK STUDY NOVEMBER 2020 A report conducted by The 614 Group, commissioned by Trustworthy Accountability Group Executive Summary Trust is essential for the digital advertising ecosystem to function. Advertisers must be able to trust that real humans see their ads in 90% brand-safe environments, and publishers must trust that they will be fully compensated when ads appear on their sites. That type of confidence and trust in digital advertising requires players across the supply chain to work together to ensure quality and brand safety. TAG Certified Channels have Digital advertising fraud has been a persistent brand safety challenge 90% less fraud for the industry. Recognizing that individual companies or agencies cannot combat fraud alone, the problem is one that the entire supply than the industry average chain has tackled with concerted effort. In that vein, the industry came together in 2014 to form the Trustworthy Accountability Group (TAG), a cross-industry self-regulatory program to fight ad fraud and other criminal issues in the