Awr广告跟踪设置方案.pdfVIP

Google AdWordsTM Conversion Tracking Guide CONTENTS INTRODUCTION TO CONVERSION TRACKING2 PRODUCT DESCRIPTION 2 OVERVIEW2 DEFINITION OF TERMS3 ADDING THE CODE SNIPPET4 CONVERSION TRACKING CODE4 REQUIREMENTS 5 INSERTING THE CODE SNIPPET ON YOUR WEBSITE5 Figure 1: Copy-and-paste the code snippet 5 Examples – Do NOT Use6 DIFFERENT SCENARIOS FOR INSERTING THE GOOGLE SNIPPET7 Third-party sites 7 Dynamically-generated pages7 Web pages containing frames7 Secure and non-secure pages 7 HOW TO CONFIRM GOOGLE CODE SNIPPET PLACEMENT 7 Figure 2. Conversion tracking image appears post-conversion8 THIRD PARTY SETUP INSTRUCTIONS8 CONVERSION TRACKING YAHOO! ®STORES8 CONVERSION TRACKING EBAY® / PAYPAL® 9 PayPal Buy Now Buttons 9 PayPal Shopping Cart10 Recording a conversion value with PayPal 11 CONVERSION TRACKING ACTIVE SERVER PAGES (ASP) 11 Example:12 Example:13 CONVERSION TRACKING JAVA SERVER PAGES (JSP)13 Example:14 Example:14 Example:15 CONVERSION TRACKING HYPERTEXT PREPROCESSOR (PHP) 15 Example:16 CONVERSION TRACKING MACROMEDIA DREAMWEAVER 17 CONVERSION TRACKING MICROSOFT FRONTPAGE 18 Google AdWords Conversion Tracking Setup Guide 1 INTRODUCTION TO CONVERSION TRACKING PRODUCT DESCRIPTION Conversion tracking involves placing a cookie on a users computer when he/she clicks on an ad. Then, if the user clicks on your ad and reaches one of your conversion pages, the users browser sends the cookie to a Google server, and a small conversion tracking image is displayed on your site. When such a match is made, Google records a successful conversion for you. This information is presented within the Campaign Summary section of the Campaign Management tab in your