HND国际商业组织outcome1CXY.docVIP

HND Global Business Organisations: F27C 35 Candidate name: Cheng Xiaoyu Student ID: 135144843 Tutor: Minggui Qu Title of the project: Investigation of the organizational structure of GM Word count: 735 Introduction: This report mainly write General Motors to enter the international market, some of the history , after entering the international market, changes in the pattern . There are two in the subject of this report . Topic 1 Describes the historical background , a global business organization, from the beginning to the present day, including the size General Motors Corporation , GM motos General Motors was founded by William Durant in September 1908 at the Buick Motor Company developed on the basis of the U.S. automobile city , was founded in Detroit . GM (General Motors) has been involved in 33 countries around the world to establish a car manufacturing business , automotive products are sold in over 200 countries. GMs export sector in the Philippine capital Manila, the first branch of the establishment of the Far East . To the 1920s , mid-century , GM North America, the car manufacturing export sector has been exported to Asia . In 1922, the Manila office moved to Shanghai, China, for the Chinese assembly lines laid the foundation for the future . In 1923, Sloan , president of the companys production line rationalization , the company will enter a rapid development period . After World War II , General Motors corporate decision makers realize that there will be a car sales during the launch of a larger , more profit potential of the car, to strengthen the automotive market leading position , and other products on the market also won the main position, to become the largest U.S. military supplies one of the contractors . In 1923, General Motors in Europe, opened its first manufacturing plant Countries and regions outside North America the manufacture and sale of automobile first attempt , General Motors in Copenhagen, Denmark opened its first manufacturing plan