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国际商务题库
CHAPTER 2
CROSS-CULTURAL BUSINESS
TRUE/FALSE QUESTIONS
1. Haribo, the maker of gummi bear candies, adapted its product to meet the needs of a
culturally dispersed subculture.
2. A nation’s business environment comprises all aspects of culture, politics, law, and
economics that affect international business activities.
3. Success in international business can often be traced directly to a deep understandin
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