nike耐克stp战略分析__英文版-ppt说课稿.pptVIP

-;-- What is Nike;Definition: The U.S-based manufacturer of athletic shoes, apparel and sports equipment. Stock symbol: NIKE Annual revenue (2008): more than $18billion Founders: Bill Bowerman, Philip Knight Year established: 1964 (predecessor as Blue Ribbon Sports) Industry: Sportswear/equipment CEO: Mark Parker Staff: 30,200 Products: shoes, apparel and sports equipment, accessories Slogan: Just Do It! ; Global Market Shares;Nike Dominance;Strengths Contracts with about 700 shops worldwide, runs offices in 45 countries; manages factories in low