第三方支付外文文献翻译2018.docx

外文文献翻译 原文及译文 标题： Reuse Intention of Third-Party Online Payments: A Focus on the Sustainable Factors of Alipay 作 者： Yongrok Choi, Lili Sun 其月干丨 J:S ustainability ， 第 8 卷，第 2 其月 年份 ： 2 0 1 6 字 数 ： 译 文 4000 多 字 原文 Reuse Intention of Third-Party Online Payments: A Focus on the Sustainable Factors of Alipay Yongrok Choi ，Lili Sun Abstract An anonymous transaction environment and the advantage of virtual property have resulted in trust playing an important role in the rapid growth of online shopping in China. To satisfy this trust issue, Alibaba (China) Co.， Ltd. (Hangzhou ， China) invented Alipay, the largest third-party online payment service. Using a structural equation model (SEM), this paper attempts to determine whether Alipay^s service quality factors are truly sustainable. The results indicate that only two of five factors — convenience and security — are significantly mediated by the sustainable performance of customer satisfaction as a mediator The other three factors —usefulness ，responsiveness and economy —were rejected for the role of customer satisfaction, even if they are accepted regarding the direct effect on reuse intention. This result implies that Chinese web companies need to make greater efforts not to ensure initial success, but instead to ensure sustainable performance. Keywords: third party payment service; structural equation modeling; reuse intention; China; Alipay Introduction In recent years, China has experienced significant achievements in all industries and particularly e-commerce. Alibaba, the leader of the Chinese s Da-dya),y a onndl ionnee sale one-marketers ， invented Kwangkunjie (Single s Da-dya),y a onndl ionnee sale on November 11 that is similar to black Friday after Thanksgiving in the United States. On this double eleven day, Al ibaba s total turnover from all of its platforms has been 91.2 billion Yuan (US$13.68 billion), which involved 232 countries and 467 million logistics orders. These figures represent the world record for