国际经济与贸易-中韩化妆品贸易情况分析论文.docx

中韩化妆品贸易情况分析 【摘要】自改革开放以来，中国经济不断发展壮大，人民生活水平不断提高。 除了食物和住房问题，人们还开始更加重视日常生活的质量。 追求作为一种改变为“美容”化妆品的重要方式之一，逐渐引起人们的关注，从而导致市场对化妆品的需求不断增加。在2015年12月20日，中韩自贸协定正式实施，这代表着中韩两国的贸易进入一个崭新的阶段，随着这个协定的展开，中国与韩国逐渐加强了两国之间的贸易往来，这带来的一个直接变化是韩国化妆品开始大量地流入中国市场。 本文将通过对自2013年后的中韩化妆品贸易状况进行分析，结合中国化妆品的发展现状和以韩国的爱茉莉太平洋集团旗下的雪花秀、兰芝和梦妆在中国的发展过程及现状为例，探究韩国化妆品在中国深受欢迎的影响因素及中韩贸易双边贸易存在的问题，以及对比爱茉莉太平洋集团和百雀羚的营销策略，提出相应的解决方法，改变中韩两国化妆品贸易差额大，中国逆差严重这一现象。 【关键词】爱茉莉太平洋集团；化妆品；营销策略 Analysis of cosmetic trade between China and Korea [Abstract] Since the reform and opening up, Chinas economy has continued to grow and develop, and peoples living standards have continued to improve. In addition to food and housing issues, people are beginning to pay more attention to the quality of daily life. Pursuit as one of the important ways to change to beauty cosmetics, gradually attracting peoples attention, resulting in the increasing demand for cosmetics in the market. On December 20, 2015, the China-Korea Free Trade Agreement was officially implemented, which represents a new stage of trade between China and South Korea. With the development of this agreement, China and South Korea have gradually strengthened the trade exchanges between the two countries. A direct change brought by this is that Korean cosmetics began to flow into the Chinese market in large quantities. This article will analyze the status of China-Korea cosmetics trade since 2013, combining the development status of Chinese cosmetics and the development process and status of Snow Show, Lanzhi and Dream Makeup under the Amorepacific Group in South Korea as an example to explore Korea Factors influencing the popularity of cosmetics in China and the problems of bilateral trade between China and South Korea, as well as comparing the marketing strategies of Amorepacific Group and Baique, suggesting corresponding solutions to change the gap in cosmetics trade between China and Korea This phenomenon. [Keywords] Amorepacific group Cosmetics The marketing strategy 目 录