东风雪铁龙公关宣传计划提纲-61p.pdf

东风雪铁龙2003年7—12月 公关宣传计划提纲 Dongfeng Citroen PR Plan From Jul to Dec in 2003 北京星原文化艺术广告有限公司 By xingyuan Advertising Company 2003年上半年工作回顾 Review From Jan to Jun in 2003 2003年上半年 Jan to Jun 2003 • 产品投放 Product Launch: – 富康新浪潮舒适版上市 Launch FK – 爱丽舍VTS上市 Launch ELYSEE VTS – 爱丽舍SX16V上市 Launch ELYSEE SX16V – 赛纳XSARA上市 Launch XSARA • 产品后续宣传 Post Launch Communication – 各新上市车型的后期推广 Maintain media exposure of new models after launch 3 2003年上半年 Jan to Jun 2003 • 事件公关 PR Events – 富康夺取全国汽车锦标赛上海站冠军 FK as a champion in Shanghai Motor Race – 爱丽舍在亚运村市场销量夺冠 ELYSEE has a good sales volume in Yayuncun market 4 2003年上半年 Jan to Jun 2003 • 其他 Others: – 东风雪铁龙武汉商务大会召开 Dongfeng.Citroen business convention was held in Wuhan – 龙讯创刊 Launch the dealers publication “Dragon Communication” 5 工作小结 Work Summarization • 爱丽舍16V推出，强化了爱丽舍系列产品，竞 争优势得到增强 Launch of Elysee 16V has strengthened the Elysee line up and increased competitiveness 6 工作小结 Work Summarization • 赛纳XSARA 的推出，使东风雪铁龙在16万元 以上的中高档轿车市场竞争能力得以加强； Launch of XSARA has strengthened the competitiveness in the mid-tier sedan segment at the price of RMB160,000; • 对外公关宣传网络初步建立，并具备进一步扩 充的基础； Established the foundation of PR network, and prepared for future expansion 7 工作小结 Work Su