中国龙元素文化衍生品创意设计.pdfVIP

摘要 龙是中华民族特有的图腾形象,在数千年的悠久历史中，其造型逐步完善，最终 成为中华民族的文化象征。龙在数千年的历史发展中，从初期简单成型到中期成熟有 型再到后期绚丽多姿，龙的演变不断吸收时代的营养变化发展。历史上，龙不仅是统 治阶级身份象征的体现，同时也受到民间百姓的喜爱，龙也逐渐成为吉祥的符号，融 入到人们的生活当中，融汇在历史发展的长河中。 本论文通过对传统龙的造型分析，对龙的形象进行现代化演绎。首先，对龙的起 源、造型发展相关研究进行归纳和整理，分析龙在不同时期的造型演变。其次，从设 计的角度分析成功的文化衍生品，从中寻找设计灵感和设计理念，发现文化衍生品设 计中的创新点。最后，以龙为元素进行创意设计，选取四海龙王的形象，进行一系列 的延展设计，并结合现有的文化衍生品设计研究借鉴设计元素，将龙元素文化衍生品 设计做到多元化、系列化，并发挥其自身的价值意义。 关键词：龙文化，龙元素，文化衍生品，设计 Abstract Dragon is the unique totem image of the Chinese nation. In thousands of years of long history, its shape has gradually improved, and eventually become the cultural symbol of the Chinese nation. In the thousands of years of historical development, the dragon has absorbed the nutritional changes and development of the times from the simple formation in the early stage to the mature and stylish in the middle stage and then to the brilliant and colorful in the later stage. Historically, dragon is not only the symbol of ruling class identity, but also popular with the people. Dragon has gradually become an auspicious symbol, integrated into peoples lives, and merged into the long river of historical development. In this paper, through the analysis of the traditional dragons shape, the image of the dragon is deduced in a modern way. Firstly, the origin and development of dragon are summarized and sorted out, and the evolution of dragons shape in different periods is analyzed.