09年春季高级口译阅读训练《神经营销学》.docVIP

09年春季高级口译阅读训练(4)《神经营销学》 Buyology: Truth and Lies　　About Why We Buy　　By Martin Lindstrom　　Doubleday; 240 pp.; $24.95　　Its a familiar scene if youve ever watched a hospital show. The strapped-down patient is pushed into the narrow tube of a functional magnetic resonance imaging (fMRI) machine and within minutes doctors scan the inner workings of the brain as they search for tumors or lesions. But could the brain scan perhaps also reveal whether the patient likes a new Nokia phone or thrills to the vroom of a Harley-Davidson? Thats the premise of neuromarketing. Its a hot trend and the subjec