2021华晨宝马公司发展历程.ppt

BMW Brilliance Automotive HR Department Apr. 2004 Page 1 Brilliance China Automotive Holdings Limited 华晨中国汽车控股有限公司 BMW Brilliance Automotive HR Department Apr. 2004 Page 2 Important Events 重要事件 ? Brilliance China Automotive Holding Co. Ltd. (BCA) went public at New York Stock Exchange, USA in October 1992. 1992 年 10 月，华晨中国汽车在美国纽约股票交易所挂牌上市。 ? BCA went public in Hong Kong in October 1999. 1999 年 10 月，公司在香港两地上市。 BMW Brilliance Automotive HR Department Apr. 2004 Page 3 Brilliance Jinbei Introduction 华晨金杯介绍 Brilliance Jinbei Automobile Co., Ltd. (is the) formerly Shenyang Jinbei Microbus Manufacturing Co., Ltd., was set up in July 1991, with a registered capital of US$444.16 million and a total investment of US$571 million. The company officially changed its name into the present one in January 2003 and is the core manufacturing enterprise of Brilliance China Automobile Holdings Limited. 华晨金杯汽车有限公司的前身是沈阳 金杯客车制造有限公司，成立于 1991 年 7 月，注册资本 44,416 万美元，投资总 额 5.71 亿美元。公司于 2003 年 1 月正式 更名，是华晨中国汽车控股有限公司的 核心生产企业。 BMW Brilliance Automotive HR Department Apr. 2004 Page 4 Company Introduction 产品 Brand and Products Two brand names 两个整车品牌 : 品牌与产品 – Zhonghua 中华 – Jinbei 金杯 Three products 三大整车产品 : – Zhonghua car 中华轿车 – Hiace light Mini bus 金杯海狮轻型客车 – Jinbei Grace Mini bus 金杯阁瑞斯多功能商务车 BMW Brilliance Automotive HR Department Apr. 2004 Page 5 Zhonghua Sedan 中华 Zhonghua car has wholly owned intellectual property right product. This became one important milestone in China automobile industry 中华轿车是第一辆中国人拥有完全自主知识产权的国产 轿车。中华轿车的成功为中国汽车工业发展开拓了新的 思路。 BMW Brilliance Automotive HR Jinbei Minibus Department Apr. 2004 Page 6 金杯 Hiace light Mini bus as its new product, which possesses 90s advanced level. 主要产品是从日本丰田公司引进的第 四代海狮产品 According to Cooperate Agreement between Brilliance and TOYOTA, Jinbei began to manufacture the most