Pizza Hut_China_2017 PR Topline Idea_1215_策划资料_营销策.pptx

Pizza Hut China 2017 Annual Communications PR Topline Plan;;Communications Objectives;Target audience’s Top-Of-Mind Among the American casual dinning category, such as Domino’s, Papa John’s, Pizza Express…;Content;白金会专享;白金会专享;白金会专享;;;All ideas support driving traffic to stores ultimately Blend in “Love to share” in all communications messages Own “Mood Health” than “Body Health” with fun and happy elements;;;披萨天生被分享 你也来分享: ＃四合一 视频征集活动;胡歌4P ? #四合一 玩这么大！;;必胜客 #四合一 视频全民征集;Influencer Activations;吃披萨 就是要欢乐??起玩！ 创意派对道具周边商品;披萨大冒险;Pizza Hut x 守望先锋;Pizza Hut x NBA;;Leverage the classic image to crea