基于全域旅游的“互联网 旅游”商业模式发展研究论文.docxVIP

本科论文 本科论文 本科论文 摘 要 随着人们消费生活水平的不断提高，人们对于生活质量和精神生活的需求逐渐增加，并且随着互联网技术的发展和完善，在旅游市场中，“互联网+旅游”市场的份额在不断增加，传统的旅游行业在旅游市场的份额在逐渐减少，“互联网+旅游”企业竞争加剧，各种“互联网+旅游”商业模式竞相上演。 本文立足于全域旅游视角，分析现阶段“互联网+旅游”商业模式，通过案例分析、文献分析等方法进行材料收集，为本文撰写奠定知识基础。文章从理论角度入手，首先分析该模式发展背景，并对该模式发展现状进行了简要分析，进而对“互联网+”推动旅游市场的结构性转变和驱动力进行了深度分析,通过案例归纳了当今已经形成的“互联网+旅游”商业模式，探讨了“互联网+旅游”商业模式未来的发展方向。 关键词：互联网+旅游，商业模式，全域旅游 本科论文 Abstract With the continuous improvement of peoples consumption and living standards, peoples demand for quality of life and spiritual life has gradually increased, and with the development and perfection of Internet technology, in the tourism market, the market share of Internet + tourism is increasing, the share of traditional tourism industry in the tourism market is decreasing, the competition of Internet + tourism enterprises is intensifying, and various Internet + tourism business models are playing out. This paper takes the internet + tourism Business Model Development Research based on the Global Tourism as the topic, through case analysis, literature analysis and other research methods, from the perspective of global tourism, this paper makes an in-depth introduction to the development background and current situation of the business model of Internet + tourism industry, this paper analyzes the structural changes and driving forces of the internet + tourism market, as well as the types of business models formed today, and through the research conclusions, This paper summarizes the business model of Internet tourism that has been formed by cases, the Future Development Direction of Internet + tourism business model is discussed. Key words: Internet + Tourism, Business Model, Global Tourism 目 录TOC \o 1-3 \h \u 摘 要 I Abstract II 前 言 1 1 .选题背景及相关概念概述 2 1.1选题背景 2 1.1.1中国已进入移动互联网终端时代 2 1.1.2全域旅游成为旅游行业发展主流 2 1.2相关概念概述 3 1.2.1全域旅游概念： 3 1.2.2“互联网+”概念： 3 1.2.3“互联网+旅游”的概念： 3 2.“互联网+旅游”商业模式发展背景及现状分析 4 2.1 PEST分析 4 2.1.1政治背景分析 4 2.1.2经济背景分析 4 2.1.3社会背景分析 5 2.