实用商务英语_商务运作实操_公司结构案例之福特.pptxVIP

福特公司结构 案例制作人：郭鑫华The company structure of Ford Accounting Department The mission of Ford Finance is to contribute to the success of Ford Motor Company by being the most dynamic ,efficient,and high-quality organization of its kind. Develop optimal business practices and processes. Provid high-quality analysis to support decisions. Marketing Department○Market analysis(市场分析) ·At present, facing difficulties, innovative models are needed to enter the market to consolidate their position in the world automobile industry.· His main consumers are young people.(消费对象) ·Fords main competitors are general motors and Chrysler.(竞争对手)·Marketing strategy(营销策略):Ford is featured by individuality, novel style and cheap price, which consumers can choose freely. Its initial market is the U.S. domestic market, which is extended to the central and Western markets as the company develops.·Target:Develop a new model,lightweight,cheap(sell price can not exceed $2,500).RD Department Ford is developing a camera based advanced lighting system that automatically widens the low beam at road intersections and loops, helps drivers see exit signs, and determines whether there are bicycles or pedestrians crossing the road. HR DepartmentAim to set up the reasonable human resource management system in inner enterprise and build up the scientific management idea.Implement appropriate incentivesProduce reasonable compensation managementFull participation in production and decision– making