中国冰箱行业战略报告 .pptxVIP

CONFIDENTIAL;KEY MESSAGES;MARKET ASSESSMENT;MARKET ASSESSMENT;MARKET DEFINITION;PRODUCT SCOPE – WHITE GOODS;MARKET DEFINITION;LOW-END REFRIGERATOR MARKET IS LIKELY TO BE DOMINATED BY LOCAL COMPETITORS. MNCS COULD SUCCEED IN THE MID-TO-HIGH-END NICHE MARKETS;MARKET DEFINITION;ALTHOUGH aaaaaaOND LARGEST MARKET AMONG WHITE GOODS, REFRIGERATOR MARKET GROWTH WILL BE MODEST;;MID-TO-LARGE CAPACITY REFRIGERATORS HAVE BEEN CONSUMERs FAVORITE CHOICE;SIDE-BY-SIDE REFRIGERATOR MARKET WILL BE OF VERY LIMITED SIZE, DESPITE ITS HIGH GROWTH RATE;PRICE IS THE DOMINANT FACTOR FOR CONSUMER’S NON-SIDE-BY-SIDE REFRIGERATOR CHOICE WHILE BRAND AWARENESS IS MORE IMPORTANT FOR SIDE-BY-SIDE REFRIGERATOR;DIRECT COOLING IS STILL THE PREFERRED CHOICE ACROSS THE MARKET;CHANNEL STRUCTURE FOR REFRIGERATORS IS FLAT, ESPECIALLY FOR LOCAL PLAYERS ;AMONG ALL RETAIL CHANNELS, HYPER MARKETS AND SPECIALTY STORES ARE EXPECTED TO GROW FAST IN THE NEAR FUTURE;DISTRIBUTION STRUCTURE FOR SIDE-BY-SIDE REFRIGERATORS DIFFER BY TIER CITIES;;HAIER HAS A DISTINCTIVE DISTRIBUTION APPROACH WHICH IS HEAVILY FOCUSING ON DIRECT RETAIL SALES FOR BASE AND HUB CITIES;MARKET DEFINITION;;;;;GE IS THE LEADING PLAYER IN SIDE-BY-SIDE REFRIGERATOR MARKET ;KEY MNC PLAYERS ENJOY PRICE PREMIUMS IN SIDE-BY-SIDE REFRIGERATORS;KELON AND MEILING’S FINANCIALS SHOW THAT MANUFACTURERS PROFIT SUFFERED OVER THE PAST FEW YEARS AND ARE EXPECTED TO REMAIN LOW ;MARKET ASSESSMENT;;;APPENDIX;DEFINITION OF GEOGRAPHIES;DEFINITION OF TIER CITIES;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。6月-206月-20Wednesday, June 10, 2020 10、人的志向通常和他们的能力成正比例。19:07:0819:07:0819:076/10/2020 7:07:08 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。6月-2019:07:0819:07Jun-2010-Jun-20 12、越是无能的人，越喜欢挑剔别人的错儿。19:07:0819:07:0819:07Wednesday, June 10, 2020 13、志不立，天下无可成之事。6月-206月-2019:07:0819:07:08June 10, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights