企业顾客满意度评价体系建立与实施(.docVIP

PAGE 1 企业顾客满意度评价体系建立与实施 摘要：本文就如何识别顾客的需求、建立顾客满意度评价体系、收集评价所需数据信息以及实施顾客满意度评价过程进行分析；讨论了顾客满意度评价信度概念及其分析方法。 关键词：顾客满意度 企业 评价体系 Abstract: Analysis is made on the following processes: identifying the customer needs, establishing the customer satisfactory evaluation system, gathering the data as required for the evaluation and performance of evaluation on customer satisfactory. Also discusses on concept of the credibility for customer satisfactory evaluation as well as the analysis method. 哪些表现吗？请组长负责，组织大家互相说一说。学生围绕教材提出的几个方 Keywords: Customer Satisfactory Enterprise Evaluation System力1．策略应用。让学生了