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Willing Sl es of Capital Willing Sl es of Capital Spinoza and Marx on Desire Frédéric Lordon Translated by Gabriel Ash First published by Verso 2014 Translation © Gabriel Ash 2014 Originally published as Capitalisme, désir et servitude © La fabrique éditions 2010 The moral rights of the author h e been asserted 1 3 5 7 9 10 8 6 4 2 Verso UK: 6 Meard Street, London W1F oEG US: 20 Jay Street, Suite 1010, Brooklyn, NY 11201 Verso is the imprint of New Left Books ISBN-13: 978-1-78168-160-2 (PBK) ISBN-13: 978-1-78168-161-9 (HBK) eISBN-13: 978-1-78168-213-5 (US) eISBN-13: 978-1-78168-635-5 (UK) British Library Cataloguing in Publication Data A catalogue record for this book is ailable from the British Library. Library of Congress Cataloging-in-Publication Data A catalog record for this book is ailable from the Library of Congress. Typeset in Minion Pro by Hewer Text UK Ltd, Edinburgh Printed in the US by Maple Press Contents FOREWORD 1. MAKING OTHERS DO SOMETHING 2. JOYFUL AUTO-MOBILES (EMPLOYEES: HOW TO PULL THEIR LEGS) 3. INATION, LIBERATION BIBLIOGRAPHY INDEX WALLACE: Not only that, Mr Fage. You h e to understand the business, so that your ideas go in a specific direction … the relationship between the company and the new employee must be a little bit like a marriage of love. Michel Vin er, The Job Application We are taught that businesses h e souls, which is surely the most terrifying news in the world. Gilles Deleuze, ‘Postscript on the Societies of Control’ Were it as easy to control people’s minds as to restrain their tongues, every sovereign would rule securely and there would be no oppressive ernments. For all men would live according to the minds of those who ern them and would judge w