临沂市乡村旅游发展SWOT分析报告.docxVIP

市乡村旅游发展SWOT分析——以蒙山为例 摘要 伴随着目前城市化进程的日趋加快，伴随着社会经济发展速度的不断提升，传统的休闲娱乐活动已经远远无法和人们的需求相满足了，在此背景之下，我国乡村旅游得到了飞速的发展，各个地区在这一块旅游资源的开发力度不断提升，一系列优质的旅游景区也随之出现。这时候，乡村旅游也逐渐成为了旅游业发展的重点，也是各界研究的新方向。针对此，本文以蒙山地区为例，通过SWOT分析方法，针对其乡村旅游的发展进行了详细的分析和研究，从而找出其中存在的问题和面临的威胁，分析目前具备的优势和面临的机会，从而本着突出山地旅游主题、注重结合地方特色以及开发和保护相结合的原则提出了有针对性的发展对策。 关键词：蒙山；乡村旅游；SWOT分析 Abstract With the urbanization process is accelerated day by day. Along with the continuous improvement of the social and economic development speed, traditional entertainment activities has far more to peoples needs and meets the, under this background, rural tourism in China has been rapid development, continuous upgrading of various regions in the efforts to develop the tourism resources, a series of high-quality tourism has emerged. At this time, rural tourism has gradually become the focus of the development of the tourism industry, and it is also a new direction of research in all walks of life. Aiming at this problem, this paper to Linyi Mengshan area as an example, through the SWOT analysis method, detailed analysis and Research on the rural tourism development, so as to find out the existing problems and threats, with the advantages and opportunities analysis, and principle of the prominent theme of mountain tourism, pay attention to combining local characteristics as well as the development and protection of combination of proposed the development countermeasure. Key words: Mengshan; rural tourism; SWOT analysis 目录 TOC \o 1-3 \h \z \u 1 绪论 4 1.1 研究背景 4 1.2 研究意义 4 1.3 研究方法 5 2 蒙山乡村旅游业发展的SWOT分析 5 2.1 S——优势分析 5 2.1.1 资源丰富且基础条件好 5 2.2.2 社会环境优越 6 2.2 W——劣势分析 6 2.2.1 乡村旅游的投入不足 6 2.2.2 乡村旅游人才缺乏服务质量差 7 2.2.3 旅游项目单一缺乏竞争力 7 2.2.4 旅游营销配合度不高 7 2.3 O——机会分析 8 2.3.1 政府对乡村旅游的大力支持 8 2.3.2 乡村旅游迎合了旅游发展的大趋势 9 2.4 T 威胁分析 9 2.4.1 周边的乡村休闲度假区的发展 9 2.4.2 该市其他旅游产品发展迅猛 9 3 基于SWOT分析的蒙山乡村旅游发展路径探讨 10 3.1 蒙山乡村旅游资源开发的重点 10 3.1.1 突出山地旅游主题 10 3.1.2 注重结合地方特色 10 3.1.3 开发与保护相结合 10 3.2蒙山乡村旅游发展对策 11