太原市美特好超市的市场现状及发展策略分析.docVIP

论文题目：太原市美特好超市的市场现状及发展策略分析 学士学位论文 专 业：国际经济与贸易 2012年6月 摘 要 当今社会，超市已和大家的生活密切相关。了解超市企业的营运管理特点和各环节的作业情况有助于我们更好地了解超市这个产业。并且超市作为零售业的主体在我国已得到了快速发展。目前各大、中、小型超市都面临着激烈的市场竞争局面，各个超市企业在自身采购、供应链关系、物品配送、库存管理、信息处理、客户服务等方面都或多或少存在着一些问题。太原市美特好超市凭借着雄厚的资金支持和廉价丰富的劳动力取得稳固的市场地位的同时也由于技术不成熟、抗风险能力差、管理经验落后等原因而面临着经营危机。如何解决各类超市企业的存在的问题，完善其管理方案，提高经营水平，为企业赢得良好的效益，为社会人民更好得服务，使其更佳得融入现代物流的热潮，充分挖掘出当今的“第三利润源”，这些都有着深远的意义。本文以此为背景，结合美特好超市企业的实际案例，讨论了超市企业如何科学合理的解决自己的物流配送及运营管理问题；如何提高自身经营管理与客户服务水平；如何加强供应链管理；如何解决当前超市企业在采购、配送、仓储、信息管理等运营过程中存在的问题。这些问题的完善和解决将会对社会和国民经济的提高产生一定的影响，这些问题本身的研究与探讨也必然有着它独特的意义与价值。本文通过对美特好超市企业运营的各个环节进行现状分析，发现其中问题，并尝试提出相关可行的解决方案。本文希望能给各超市企业的经营管理起到一定的借鉴作用，在实战中因地制宜的加以应用并取得一定的成效。 关键词：超市，市场现状，问题，战略措施 ABSTRACT In now society，the supermarket has taken a close relationship with people’s lives. To know the characteristics of management and work conditions of all circles in supermarkets can help us to understand the industry more clearly. As the supermarket industry has become the mainly part in retail trade, it has been rapidly developed in our country nowadays. The study of Logistics of supermarkets and the supply chain management of supermarkets are more and more popular and impassioned among people.Now，all types of supermarkets are in competition actuality. Supermarkets may have some problems in self purchase、supply chain treatment、distribution、storage、information managements custom serving, and so on. The Meet all supermarket has achieved stable market situation due to the abundant fund support and cheap rich labor but it faces business crisis due to technology not mature，anti-risk ability is poor，management experience behind. How to solve these problems, perfect management of supermarket, upgrade levels , earn more benefits, contribute more for society, firmly stand in positon of Logistics environment, and open out The Third Profit Source, will do significative meanings.In this paper, combined with some currently practical cases of Meet all supermarket, we discuss that supermarkets how to