02年职称英语考试综合类(a级)试题及答案8.docx

02 年职称英语考试综合类 （A 级） 试题及答案 8 第6部分：完形填空 (第51~65 题，每题 1分，共 15 分) 阅读下面的短文，文中有 15 处空白，每处空白给出 4 个选 项，请根据短文的内容从 4个选项中选择 1 个答案，涂在答题卡相应 的位置上。 Importance of the Public Image Public image refers to how a company is viewed by its customers , suppliers , and stock no Ides (股东),by the finan cial community ， by the communities in which it operates ， and by the federal and local governments ．Public image is controllable to a ( 51) extent ， just as the product ， price ， place ， and promotional efforts are ． A firm's public image (52)a vital role in the attractiveness of the firm and its products to employees ， customers ， (53)to such outsiders as stockholders ， suppliers ， creditors( 债权人)， government officials ， as well as (54)special groups.With some things it is impossible to satisfy all the diverse publics ：for example ， a new highly automated Dlant may meet the (55)of creditors and stockholders ， but it will undoubtedly'find resistance from employees who see their (56)threatened.On the other hand ，high ．quality products and service standards should bring almost complete approval ， (57)low quality products and false claims would be widely looked down upon. A firm's public image ， (58)it is good ， should be treasured and protected.It is a (59)asset that usually is built up over a long and satisfying re1ationship of a firm with its publics ．If a firm has (60)a quality image ， this is not easily countered or imitated by competitors . (61)an image may enable a firm to charge higher prices,to woo( 追 求 )the best distributors and dealers ，to attract the best employees ， to (62)the most flavorable creditor relationships and lowest borrowing costs?It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry (63)such a good reputation and public image. A number of factors affect the public image of a corporation. (64) include physical facilities ， contacts of outsiders with company employees ，product quality and dependability,price