【游戏行业】2020Facebook-解读网络时代移动游戏玩家的消费路径（英文）_市场营销策划202.docxVIP

Understanding the Mobile Gaming Journey of the Connected Consumer in the US Here at Facebook IQ, we use our data and insights to help marketers understand their customers’ path to purchase. In this study, we find out how mobile gamers discover, evaluate and try new games. Understanding a mobile gamer’s path to purchase Discovery How do mobile gamers find new games? 54% discover new games on the Facebook family of apps* 54% of paying mobile gamers discover new games on Facebook specifically Evaluation How do they assess new mobile games? 53% say they do little or no research - if a game looks