如何善用品牌管家1.pptxVIP

Making Brand Stewardship* Work Better for Us;What Is Unique About Brand Stewardship* ?品牌管家有何獨特之處?;Three Dangers三大危險潛汱其中;Where the Breakdown Often Occurs問題通常出在哪裏;The Current Framework現在的品牌檢驗架構;The Current Framework現在的品牌檢驗架構;The Current Framework現在的品牌檢驗架構;The Current Framework現在的品牌檢驗架構;A Flaw in the Logic邏輯上的瑕疵;Developing Strategy Is a Logical Process策略發展是一個邏輯性的過程;A Possible New Structure for Brand Stewardship*品牌管家的新架構;Working Towards a New Model for Operating Brand Stewardship*朝操作品牌管家的新模式邁進;The Revised Brand Audit改良版的品牌檢驗; 改變問題次序以順應邏輯 - 品牌投射自己的方式 (包括情緒) - 品牌對你產生的影響 考慮增添新問題 - 你想在這品牌背後的人是什麼樣的人? 你想他們又是怎麼看你的?;Revised Brand Audit Questions改良版的的品牌檢驗問題;Brand Opportunity品牌機會;Why Is Defining A Brand Opportunity Important?為什麼界定品牌機會很重要 ? ;Some examples of Highly Successful Brand Opportunity成功的品牌機會舉例;Some examples of Highly Successful Brand Opportunity成功的品牌機會舉例(續);Brand Opportunity - 1品牌機會 - 1;Brand Opportunity - 2品牌機會 - 2;Brand Opportunity - 3品牌機會 - 3;Brand Opportunity - 4品牌機會 - 4;任務: 協助統一進入香港Mission: Help President enter HK;資料 (Information);作業 (Task);補充資料 (some more info.);1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affe