深圳赛格广场建设项目评析（2001年）.docxVIP

PAGE I PAGE I PAGE PAGE # PAGE 2 PAGE 2 PAGE PAGE # 摘要 （赛格广场是深圳市赛格集团公司投资兴建的高档商业性综合楼’位于深圳市 交通干道深南中路和华强北路交汇处，是深圳市跨世纪的标志性建筑.其总建筑 高度355.8米，地上72层，总建筑面积169, 459平方米，是目前深圳市第二高 楼，钢管混凝土结构世界第一楼。 . 赛格广场的特色不仅在于其外在的高度，也不仅仅在于其短暂的工期和良好 的质量，更在于其高额的投资回报，深圳乃至全国的超高层建筑中可能只有赛格 广场做到了在建成后一年多的时间内收回全部投资，且其内部投资收益率达到 31%,实现了低风险和高收益的双赢。在建成赛格广场的同时又发展壮大了一个专 业的房地产公司——赛格广场公司，创立了赛格地产的品营，在赛格广场大厦建 成后，赛格广场公司和赛格地产的品牌将继续创造着财富 本文以案例分析的形式，根据项目建设流程，从赛格广场的设计、施工监理 两个方面直接探讨赛格广场建设过程的成败得失，并利用财务评价指标对整体项 目进行综合评估.本文在评析了赛格广场建设过程的同时，评析了赛格广场公司 的发展，并预测了其发展趋势。 通过对建设流程客观事实的评析，论证了在赛格广场公司的精心管理下，赛 格广场大厦的建设尽管存在着种种遗憾和不足，仍然是部名利双收的佳作，引领 了二十一世纪深圳建筑的风骚。 Abstract SEG Plaza is a high-rank commercial multi-functional building which was invested and constructed by Shenzhen SEG Group..She is located at the cross of the Shennan Zhong Road ,the main road of Shenzhen, and Huaqiang Bei Road and has become the symbolic construction of Shenzhen in the new century. The construction height of the SEG Plaza is 355.8 meters with 72 floors above the ground, the total construction area is 169,459 plaza meters. SEG Plaza is the second highest building in Shenzhen and the first one among the world steel concrete buildings* The most attractive feature of SEG Plaza is not only its height, the short constructing time and the excellent quality, but also the high-valued repayment for its investment. Among all the super-high buildings in Shenzhen, even all over the country, SEG Plaza is probably the only construction which realized that all the investment was got back within a little over one year after it was accomplished, the internal rate of return (IRR) is up to 31%, and achieved win-win between the low risk and high profit In the mean time a professional real estate company Saige was developed. The trade brand of SEG real estate was created which will keep on gaining profits after the setup of SEG Plaza. This article is about the successes and failures of the construction of SEG Plaza from the following respects like decision-m