电子商务管理视角_CH04消费者行为、市场调研和广告.pptx

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电子商务管理视角_CH04消费者行为、市场调研和广告.pptx

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Chapter 4;Learning Objectives;Learning Objectives;1 Learning about Consumer Behavior Online;1 Learning about Consumer Behavior Online;1 Learning about Consumer Behavior Online;2 The Consumer Decision-Making Process;2 The Consumer Decision-Making Process;2 The Consumer Decision-Making Process;3 Mass Marketing, Market Segmentation, and One-to-One Marketing;3 Mass Marketing, Market Segmentation, and One-to-One Marketing;3 Mass Marketing, Market Segmentation, and One-to-One Marketing;3 Mass Marketing, Market Segmentation, and One-to-One Marketing;4 Personalization, Loyalty, Trust, and Satisfaction in EC;4 Personalization, Loyalty, Trust, and Satisfaction in EC;4 Personalization, Loyalty, Trust, and Satisfaction in EC;4 Personalization, Loyalty, Trust, and Satisfaction in EC;4 Personalization, Loyalty, Trust, and Satisfaction in EC;4 Personalization, Loyalty, Trust, and Satisfaction in EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;5 Market Research for EC;6 Internet Marketing in B2B;6 Internet Marketing in B2B;7 Web Advertising;;7 Web Advertising;7 Web Advertising;7 Web Advertising;7 Web Advertising;7 Web Advertising;8 Online Advertising Methods;8 Online Advertising Methods;8 Online Advertising Methods;8 Online Advertising Methods;8 Online Advertising Methods;8 Online Advertising Methods;9 Advertising Strategiesand Promotions Online;9 Advertising Strategiesand Promotions Online;9 Advertising Strategiesand Promotions Online;10 Special Advertising Topics;10 Special Advertising Topics;10 Special Advertising Topics;10 Special Advertising Topics;11 Software Agents in Marketing and Advertising Applications;11 Software Agents in Marketing and Advertising Applications;Managerial Issues;Managerial Issues;1、Genius only means hard-working all ones life. (Mendele