数字媒体与设计《基于渐变风格在顺德酒厂项目节庆插图中色彩搭配的表现研究》.docxVIP

PAGE PAGE 11 内容摘要 渐变这种形式如今在设计领域的范围内很常见，这是一种有顺序和节奏的变化形式。单从色彩的渐变来讲的话，它会为设计的作品细节丰富而细腻，从而达到一个有效的色彩视觉表现语言。本文将通过渐变这种风格形式在插画中的应用以及其中的色彩搭配来分析如何传达设计情绪和表达效果，并结合对企业项目中传统习俗文化特征深入分析，在渐变色彩的审美特征中突出节庆的习俗文化主题。 在此次创作中，确定有关的八个传统节日并查阅相关的内容和资料，了解节日的习俗与文化；还有参考具有渐变色彩的形式风格的多种设计作品，结合近几年渐变插画设计的表现手法，把握画面的渐变色彩视觉表现语言。针对渐变插画的多种形式确定更符合自己作画习惯的方式以及不同的看法研究，在此次的毕业设计的过程中要不断地做好深入的应用研究。 关键词：渐变、风格、色彩搭配、传统习俗 Abstract Gradient this form now within the scope of the design field is very common, this is a form of a sequence and rhythm change single from the gradient color, it will be for the design works of rich and exquisite detail, so as to achieve the color of an effective visual language in this article, we will through the gradient of the application of this kind of style in illustration and color collocation to analysis how to convey emotions and expression effect, and combined with the feature of the tradition culture in enterprise project in-depth analysis, in the aesthetic characteristics of gradient color to highlight the custom of the festival culture theme. According to the project, identify eight traditional festivals and consult relevant content and materials to understand the customs and culture of festivals; Reference with gradient color and style, in the form of a variety of design work, combined with the gradient illustration design in recent years, the technique of expression, to grasp the picture gradient color visual language for gradient illustration of a variety of forms to determine ways of painting more in line with their habits and different view of the research, in the process of the graduation design to do further researches. Key words：Gradients、styles、color combinations、traditional customs 目录 TOC \o 1-3 \h \u 1.绪论 1 1.1选题背景，目的和意义 1 1.2系列设计的创作计划 1 1.3研究方法 1 2.简析渐变风格的概念及相关习俗文化 2 2.1渐变的现象 2 2.1.1色彩的渐变表现 2 2.1.2色彩明度的渐变 2 2.2渐变的应用 3 2.3节庆习俗的传统文化与相关代表性元素 3 2.4节庆的相关配色与渐变形式的色彩 4 3.渐变色彩在节庆文化中的创作运用 6 3.1节庆文化在插图中的选取构思 6 3.2节庆插图的设计 6 3.3渐变色彩的运用 6 3.4