广州市钱大妈生鲜食品公司供应链管理问题研究.docxVIP

PAGE PAGE 22 广州市钱大妈生鲜食品公司供应链管理问题研究 摘要 生鲜食品供应链是冷链物流的重要实践方式，对于现代化物流有着重要研究价值。广州钱大妈生鲜食品公司有着成熟的冷链供应系统，通过对其内部供应链管理方式的研究和总结，可以为冷链物流的发展提供最真实的案例，对供应链管理的发展方向提供重要依据。生鲜市场的快速争夺战已经打响，企业快速发展布局是取胜关键，钱大妈生鲜食品公司以华南为核心区域，逐步向全国扩张，华南内部供应链系统的标准化建立，建立可供各大区复制的标准，是钱大妈生鲜食品公司快速争夺战的有力基础。 本文以钱大妈生鲜食品公司为研究对象，介绍钱大妈生鲜食品公司内部供应链发展现状，并综合生鲜供应链大环境发展情况，对钱大妈生鲜食品内部供应链现状和发展瓶颈进行梳理归纳，对配送线路优化进行节约里程法数据分析，对时效要求制定进行SWOT战略分析，根据实际发展要求，提出解决方案。以此完成供应链管理知识在实际运用中的问题和解决方式。 关键词：冷链物流；供应链管理；节约里程法；SWOT分析 Study on Supply Chain Management Problem of Guangzhou Qiandama Fresh Food Company Abstract Fresh food supply chain is a vital practice of cold chain logistics, which has important research value for modern logistics. Guangzhou Qiandama Fresh Food Company has a mature cold chain supply system, through the study and summary of its internal supply chain management the most real case for the development of cold chain logistics can be provided, offering a crucial basis for the development direction of supply chain management. Fresh market fast battle has already begun, the rapid development layout of the enterprise is the key to win, with Southern China as the core region, Qiandama gradually expands to the nationwide, the standardization of internal supply chain system in Southern China, building the standard that each district can copy is the powerful basis for Qiandama Fresh Food Company in the fast battle. Taking Qiandama Fresh Food Company as the research object, the current situation of the internal supply chain development of Qiandama Fresh Food Company is introduced, integrating the macro development environment of fresh supply chain, the present situation of internal supply chain and the development bottleneck of Qiandama Fresh Food Company is sorted out and induced, data analysis of saving algorithm method is carried out on the shipping route optimization, the time requirement formulation is analyzed strategically by the SWOT, according to the practical requirements, the solution is proposed. So as to complete t