江苏省跨境电商企业物流模式选择研究.docVIP

PAGE 33 PAGE 33 PAGE PAGE 1 摘 要 近几年来我国跨境电子商务有着迅速的发展，随之而来的跨境电商平台、物流、系统也逐渐的发展起来。跨境电商物流作为跨境电商环节中必不可少的一部分起着重要的作用。江苏省作为我国的经济大省，外贸发展水平较好。随着江苏省内跨境电商的发展及重视，江苏省获批建设了包括南京、苏州等五个跨境电子商务的综合试验区。尽管目前江苏省跨境电商总体发展良好但是跨境电商物流的发展却仍不能完全满足跨境电商的发展，包括跨境物流建设的不够完善、拥有的国际航班及海运线路较不均布分布等问题。例如说苏南的商品大部分是从上海出口的，而苏中及苏北地区的货物出口并没有较多的物流选择。 因此为了探讨选取适合江苏省跨境电商的物流模式，本文将采取多种研究方法，并且参考分析文献和资料。对目前跨境电商的几种常用的物流模式进行具体的介绍和比较分析，并根据江苏省跨境电商的现状、跨境电商物流的现状并结合问卷调查通过层次分析法进行定量分析。通过以上多种角度、多种研究方法总结得出目前江苏省跨境电商企业较适合选取的物流模式。 文章最后通过上述的分析结论和收集到的资料，提出了目前江苏省跨境电商及物流存在的一些问题包括：物流建设不够完善、物流成本过高、人才和技术不足等问题。同时也针对问题提出了些对应的措施例如：各城市依靠自身优势加大物流基础建设、建立中小企业联盟减少物流成本等措施。 关键词：跨境电商；跨境物流；物流模式；层次分析法 Study on logistics model selection of cross-border e-commerce enterprises in Jiangsu province Abstract In recent years, Chinas cross-border e-commerce has developed rapidly, and the following cross-border e-commerce platforms, logistics, and systems have gradually developed. Cross-border e-commerce logistics plays an important role in cross-border e-commerce link. As a major economic province in China, Jiangsu has a good level of foreign trade. With the development and emphasis of cross-border e-commerce in Jiangsu Province, Jiangsu Province was approved to build five comprehensive test areas for cross-border e-commerce including Nanjing and Suzhou. Although the development of cross-border e-commerce in Jiangsu is well, however still can not satisfy the development of cross-border e-commerce, including the incomplete construction of cross-border logistics, the uneven international flights and shipping routes distribution issues. For example, most of Sunan ’s commodities are exported from Shanghai, and there are not many logistics options for the export of goods in the central and northern regions of Jiangsu. Therefore, in order to explore the logistics model suitable for cross-border e-commerce in jiangsu province, this paper will use a variety of research methods and refer to a large number of literature and data. This paper makes a detailed i