家具定制行业的供应链研究--以尚品宅配为例（物流管理专业）.docxVIP

PAGE 15 PAGE 15 内容摘要 家具行业是我国国民经济重要的民生产业和具有显著国际竞争力的产业，在满足我国人民消费需求、提升生活品质、促进国际贸易、充分吸纳就业、推动区域经济、构建和谐社会等方面起到重要作用。而随着居民收入水平的提升，城市化的推动，随着中产阶级的增加，旧式的成品家具已不能满足消费者对个性化生活的追求，人们更喜欢在居家生活中加入更多自主的创意与特色，消费者希望在居家生活中能更高效利用居家空间，对家具的消费由过去的被动式接受向主动式设计转型。这使得人们对定制家具的需求呈现上升趋势。定制家具的出现，满足了消费者的个性化需求，开拓了家具行业的C2B商业模式，引领家具行业由传统生产性企业向现代服务业转变。这也使得定制家具市场规模增速数年保持在20%以上。定制化家具快速增长，同时这也对传统家具市场造成了一定冲击，而这也迫使传统家具供应链要有所改变。 关键词： 定制化 供应链 规模市场 需求驱动 Abstract Furniture industry is an important industry of peoples livelihood in our national economy and industry with remarkable international competitiveness, which plays an important role in meeting the consumption needs of our people, improving the quality of life, promoting international trade, fully absorbing employment, promoting regional economy and building a harmonious society. With the improvement of residentsincome level and the promotion of urbanization, with the increase of middle class, the old finished furniture can no longer satisfy the consumers pursuit of individualized life, people prefer to add more independent ideas and characteristics to the home life, consumers hope to make more efficient use of home space in home life, and the consumption of furniture from the past Passive acceptance transforms into active design. This makes peoples demand for custom furniture show an upward trend. The emergence of custom furniture meets the individual needs of consumers, opens up the C2B business model of furniture industry, and leads the furniture industry to change from traditional productive enterprises to modern service industry. This has kept the custom furniture market growing by more than 20% for several years. The rapid growth of customized furniture has also impacted the traditional furniture market to some extent,This also forces the traditional furniture supply chain to change. Key words：Customization supply chain Scale market demand driven 目录 TOC \o 1-3 \h \z \u 1.引言 1 1.1研究背景 1 1.2 研究目的 2 1.3研究意义 2 2． 定制化家具发展历程 3