工商管理学位英语论文范文.docxVIP

工商管理学位英语论文范文 篇一、 Brand value perspective enterprises enhance its soft power strategy Papers Papers - Management Theory Papers Post 8:58:00 Abstract: The era of economic globalization, competition between enterprises is a growing tendency Competition in soft competitiveness, brand value largely reflects the soft power of an enterprise from the perspective of brand value by building brand value - enterprise soft power models, you can explore the link between soft power and brand value based on the model of the enterprise from the lofty vision to build the specialty core values and excellent corporate culture, and to strengthen the sense of social responsibility, and to improve their own hard power and plus big communication platform and product distribution channels, building and enhance their soft power to enhance their competitiveness. Keywords: soft power and brand value; value recognition. Since the reform and opening up, Chinese enterprises have ushered in unprecedented opportunities for development, and develop rapidly. With the deepening of globalization, foreign-funded enterprises continue to enter, as well as local enterprises to go abroad to open up overseas markets, intensified competition between enterprises, single by the rigid traditional competitive advantage has been difficult to guarantee the win in the fierce competition. hard competitive advantage companies have ownership time is growing short, and easily copied by competitors, the competition among enterprises is a growing tendency Competition in the soft competitive environment with the times change, and also change the proportion of soft power and hard power in the comprehensive competitiveness of enterprises, soft power has increasingly shown its unique charm and importance. At the same time, brand building are also increasingly subject to the attention of corporate leadership, brand value largely reflects the soft power of an enterprise. Consequently, brand va