摄影艺术专业 电商时代下商业摄影的创意表现手法研究 资料材料.docVIP

目 录 TOC \o 1-2 \h \z \u 摘 要 Ⅰ Abstract Ⅱ 引 言 1 1商业摄影概述 2 1.1 商业摄影概念 2 1.2 商业摄影的发展 2 2 互联网时代下如何提高商业摄影的创意形式 3 2.1打造个性作品 3 2.2情感与技术优势相结合 6 2.3运用夸张幽默 8 3 互联网时代下如何提高商业摄影的创意表现 11 3.1打注重联想体验 11 3.2巧用对比衬托 13 3.3结合数码科技 15 3.4借助人物效应 18 结 论 21 参考文献 24 致 谢 25 摘 要 当今时代下，我国综合国力的不断发展，经济水平和科技水平的日趋进步，让人们的生活发生了翻天覆地的变化，互联网开始逐渐普及，出现在家家户户的生活当中。顺应时代与经济的发展，电子商务开始出现，电商这一行业也逐渐的出现在了我们的生活当中。在良好的互联网环境下，商业摄影的一个新分支也悄无声息的孕育在这一摇篮当中，我们叫它电商摄影。我们都知道宣传一件物品最离不开的就是照片或者是视频，它能使消费者产生直观的视觉冲击力从而达到营销的目的。这就离不开摄影的支持，利用摄影这一技术手段来宣传他们的商品和品牌的方式逐渐的在电子商务这一平台下得到日益明显的体现，利用照片或者视频的方式进行宣传，既能够将商品的外部包装等方面展现一览无遗，还能够让激起消费者的购买欲望。所以，摄影者就必须要将自己的作品进行创新，这样才能够吸引更多的消费者。本篇文章主要围绕三个部分来分析电商时代下商业摄影的创意与表现，首先介绍商业摄影的起源及发展，其次是创意表现形式，最后是创意表现。电商摄影具有它独特的魅力，物品通过摄影来表现，并体现出物品的价值，这就是电商摄影的魅力所在。 关键词：商业； 广告； 摄影； 创意； 表现 Abstract Because of the continuous development of our country, the continuous progress of the economic level and the level of science and technology, peoples lives have undergone earth-shaking changes, and the network has gradually become popular, appearing in the lives of every household, now e-commerce office is gradually increasing, e-commerce began to appear gradually in our lives, in the current e-commerce activities, the most inseparable is e-commerce photography. In advertising, we can not do without photos and videos, and we can not do without the support of photography. E-COMMERCE uses photography to promote their products and brands. Gradually, photography has become increasingly prominent in e-commerce, in the advertising photography, the use of video and photo publicity, not only the external packaging of goods can be displayed at a glance, but also to arouse the desire of consumers to buy. Therefore, the photographer must be their own work for innovation, so as to be able to attract more consumers. This article mainly refers to the present commercial propaganda, the photography and the commercial as well as the art three merges together, in which the commercial advertisement phot