C2C电商平台卖家信用问题研究.docx

目录 TOC \o 1-3 \h \z \u 1 绪论 1 2信用相关理论 2.1信用概念 2.2电子商务中失信引发的问题 3影响C2C电商平台卖家信用的因素 3.1平台因素 3.1.1网站的安全性 3.1.2网站设计 3.1.3网站的有用性 3.2卖家因素 3.2.1卖家信誉 3.2.2卖家服务 3.3商品因素 3.3.1商品质量 3.3.2商品价格 3.4电子商务环境因素 3.5消费者因素 4淘宝平台卖家信用问题综述 4.1基本情况 4.2卖家信用现状 4.2.1对卖家在信用方面的制约 4.2.2卖家信用受自身行为的影响 4.2.3厂家商品质量对卖家信用的影响 4.2.4电子商务环境对卖家信用的影响 4.2.5消费者对卖家信用的影响 5淘宝平台卖家信用问题解决对策及建议 5.1健全淘宝信用监管机制 5.2完善卖家信用评价体系 5.3健全卖家提供的售后及配送服务 5.4保证厂家商品质量 5.5建立线上法庭改善电子商务环境 5.6加强消费者伦理教育 6结论和研究展望 C2C电商平台卖家信用问题研究 摘要：信用问题是人与人之间的一种契约问题。电子商务时代卖家刷单、虚假发货、售假等不诚信的行为使得卖家信用问题更加凸显，也严重制约了电子商务的发展。本文首先对影响C2C电商平台卖家信用因素进行分析。接着，以为例，对卖家信用现状进行分析，剖析出当前卖家在信用方面出现的一些问题，如卖家信用真实性有待考核，厂家商品质量难以保障等。最后，针对这些信用问题提出了一些具体的解决对策：应不断完善卖家信用评价体系，确保厂家商品质量，同时还应健全卖家提供的售后和配送服务等。让更多的C2C电商平台找到适宜自身治理卖家信用问题的措施。 关键词：C2C；卖家信用； Research on Seller Credit Issues on C2C E-commerce Platform - Take Taobao as an Example Abstract: The issue of credit is a contractual issue between people. In the era of e-commerce, unscrupulous behaviors such as bill slipping, false delivery, and fake sales make the issue of sellers credit more prominent, which also severely restricts the development of e-commerce. This article first analyzes the factors that affect the sellers credit on the C2C e-commerce platform. Then, taking Taobao as an example, the current situation of Taobao sellers credit is analyzed, and some problems with the current credit of Taobao sellers are analyzed, such as the authenticity of the sellers credit needs to be assessed, and the quality of manufacturers products is difficult to guarantee. Finally, some specific countermeasures are put forward for these credit problems: T should continuously improve the sellers credit evaluation system to ensure the quality of manufacturers products, and also improve the after-sales and distribution services provided by the seller. Let more C2C e-commerce platforms find measures suitable for managing sellers credit issues. Keywords:C2C;s