《跨境电商实务英》参考答案 项目2参考答案.docVIP

PAGE I PAGE I Project 2 教材册 Task 1 Products Selection Part One Warming Up Ⅰ. A G B I D F C H E Ⅱ. （略） Part Two Case Study Product Selecting 1. Product selection refers to selecting a business you are going to deal in and specific products under specific categories according to the result of data analysis and your competitive power, which can be divided into three steps as bellow: selection of business, selection of categories, and selection of products. Before selecting the product, I should select the business and categories. 2. Businesses of “red ocean” are those with hotter competition, more sellers, more orders, larger investments, and lower profit. Businesses of “blue ocean” are those with less competition, fewer orders, smaller investment, but higher profit. Task 2 Product Description Part One Warming Up The product description should include the description of the product, the product’s size pictures, payment, shipping, feedback from the customers, returns, etc. Part Two Case Study Case 1 Ⅰ. 1. A good title description allows the product to be searched by buyers, maximizes the page views of products, increases the product exposure, improves the product ranking, and stimulate buyers’ desire to buy directly without even clicking into the details. 2. Three parts. They are core words, attribute words and long tail keywords. Ⅱ. Short Pants Case 2 Ⅰ. 1. F 2. T 3. T 4. T 5. F Ⅱ. Title: KYZO Classic Solitaire Ring with Heart Shape Cubic Zirconia Tension Setting Wedding Engagement Rings for Women Girls 1. Material: Cubic Zirconia 2. Stone Color: Pink 3. Shape/Pattern: Heart 4. Setting Type: Tension Setting 5. Gender: Women 6. Occasion: Party, Wedding, Engagement 7. Surface Width: 9 mm 8. Type of Product: Ring 活页册 Task 1 I.（略） Ⅱ.（略） Ⅲ. Evaluation List Selling Best quartz wristwatch Red Sea Keyword 1 quartz wristwatch Red Sea Keyword 2 watchbands Red Sea Keyword 3 gift Ⅳ. 1. 热搜 飙升词 零少词 搜索人气 搜索指数 点击率 2. Evaluation List Keyword Search Popularity