《跨境电商实务英》参考答案 项目3参考答案.docVIP

PAGE I PAGE I Project 3 教材册 Task 1 Developing New Customers Part One Warming Up Ⅰ. 1. email marketing 2. image marketing 3. search engine marketing 4. social media marketing 5. soft content marketing 6. video marketing Ⅱ. （略） Part Two Case Study Case 1 Ⅰ. 1. The title of the email. 2. The email should cover the sender and receiver, the email title, the introduction of your business and your competitive advantages, your shop link and your sincerity in receiving a reply. 3. First, you should greet the potential buyer. Second, you should introduce your business simply. Third, you should show your competitive advantages over other companies. And then attach your shop link. Finally, you should express your sincerity in receiving a reply. Ⅱ. 5 4 2 1 3 Case 2 Ⅰ. 1. No, it’s simple. 2. The first thing we need to do is to download the SNS app. 3. download app → register one’s account → add friends to list (narrow business scope) → set friend groups → share product information to sell Ⅱ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。 2．添加好友时，你需要把业务范围缩小，以选出你的潜在客户。 3．你可以根据不同产品需求把好友分成不同的群组，然后有针对性地分享产品信息。就像微信朋友圈或群组销售一样。 Case 3 Ⅰ. 1. Google charges the product promotion by clicking rate. 2. Google has the package service for market expanding which is cost-effective. Ⅱ. Firstly, we need to analyze potential customers’ consuming behavior. Secondly, we should define the keywords base on potential customers’ searching records. Thirdly, we can choose Google’s package service which varies from target markets. Finally, we are supposed to submit all the details to Google so that they can affect, then we can operate the business smoothly. Task 2 Launching a Promotion Part One Warming Up Ⅰ. 1. free sample 2. discount 3. special offer 4. coupon 5. gift 6. group-buying Ⅱ. （略） Part Two Case Study Case 1 Ⅰ. 1. The store makes the promotion to celebrate Black Friday. 2. He can enjoy 40% off on everything in the entire shop. 3. He can get an additional