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ISPO Beijing 2020
China International Expo Centre (new venue)
February 12-15, 2020
ISPO is a full
service provider.
We offer versatile access.
For companies and consumers.
MesseMesse MünchenMünchen Connecting Global CompetenceConnecting Global Competence 3
Sports in China
China: The sports market of the future.
1.4 billion population
An increasing middle class is hungry for sports and leisure activities.
> 415 Mil. millennials are ready to purchase sport products.
70% look for high quality
By 2020, 70% of Chinese consumers will belong to the middle (55%) or high-end (15%)
market segments. One billion consumers will be asking for superior quality products,
which is three times the number of all the consumers in Europe and the USA combined.
900 Mil. e-commerce shoppers
China is the 2nd largest e-commerce market for sports and outdoor products (1st USA).
In 2020, an estimated 900 million Chinese consumers will shop online.
Messe München Connecting Global Competence June 2019 | Market Introduction Workshop, Denver 5
China: The winter sports market of the future.
• China is the world's largest market for beginner
skiers. And the winter sports infrastructure is
Skier visits
expanding rapidly: the number of ski resort
Ski resorts total
increased from 235 in 2008 to over 742 in 2018
Ski resorts with at least one chairlift
> an increase of 216%!
• Due to the Winter Olympics 2022 in Beijing,
winter sports is heavily promoted by the
government. They have plans
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