英国某商学院的emba课程讲座ppt_strategic management 4.ppt

“Get the tools, break the rules, make a difference”: A conceptual map of the course;Strategic Management;Industry Analysis;The source of profitability is evolving and so is the role of the manager;What factors explain these changes?;Top Ten U.S Traded Companies by Market Value;Source: Jeffrey Williams;What drives profitability?;Average;What explains profitability variation?;From Environmental Analysis to Industry Analysis;The Spectrum of Industry Structures;A structural (5 forces) industry analysis reveals:;Drawbacks of 5 forces analysis:;5 forces can explain why industries change;U.S. Soft Drink IndustryHighlights, mid-1980s;The U.S. Soft Drink Industry in the mid-80s;Industry;Rivalry;Strategic challenges Identify, build and exploit barriers to entry to minimize competition;Potential Entrants;Strategic challenges: Understand the functionality of products and services to customers Identify benefits and/or advantages of potential substitutes Incorporate the benefits of substitutes or provide better price or performance features;Substitutes;Strategic Challenges Identify critical inputs and analyze suppliers or supplier groups Analyze industry of critical suppliers Identify degree and nature of supplier power;Supplier Power-Sweeteners;Supplier Power-Containers;Customer;Buyer Power-Bottlers;Buyer Power-Stores and Fountains;The U.S. Soft Drink Industry in the mid-1980s;Evolution of the industry,mid-1980s to early 1990s;The U.S. Soft Drink Industry in the 1990s;Why is the Soft Drink Industryin the US structured this way?;Why is the Soft Drink Industryin the US structured this way?;Strategic Groups;Strategic Groups in Book Retailing;Summary of Soft Drink Industry:;You can shape the reaction of your competitors: Commitment;You can shape the structure of your industry: Competitive moves;Special case: Games of attrition;How to use industry analysis;30 minute group assignment