消费者行为学论文.docVIP

附 录 9 - 附 录 摘 要 现阶段，我国居民收入水平有了大幅度的提高，消费者需求趋向多样化和个性化。本文通过分析客户的购买心理，有效抓住和激发顾客的购买需求、成功的将顾客变成客户。本文将利用各类消费者购买心理进行探讨。并对关于企业和销售员应该如何应对提出有效策略。 关键词：消费者 购买心理 定价策略 销售者 销售重点 ABSTRACT Nowadays, the income level of Chinese residents has significantly improved, and consumers tend to demand a diverse and personalized. By analyzing the customers purchase of psychology, effective grasp and stimulate customer demand for the purchase, and enabling them to become our customers. This article will discuss various types of consumer buying psychology. And It will put forward how t