上海通用汽车品牌策略(PPT30).pptxVIP

Shanghai GM;There are many kinds of vehicles. Automobile is popular on landway. As an important part of automobile, car plays a key role in modern society. In China,more and more people hold a private car, what is the industry going to be? What should Shanghai GM do? Follow me please,…… ;Macroscopical Environment;Trend of Technology;Dopod 686;The Blooming Chinese Market;Several Big Corporations;Foreign Carmakers Seek More Presence in China ;International GM;;Shanghai GM;Regal GS 3.0 and its flagship version;Audi;External Opportunities of Shanghai GM ;External Threats of Shanghai GM ;Key External Factors ;CPM Matrix;;Internal strength of Shanghai GM ;Internal weakness of Shanghai GM ;KEY INTERNAL FACTORS ;TOWS Analysis;?Opportunities 1、The industry is very mature in the world but it is a blooming industry with much market potential in China. 2、The government think much of the development of motorcar industry. 3、The gap between competitors is not too much, easy to get competitive advantage in free competition stage. 4、Distribution quantity raise much, individual buyers take more and more proportion. 5、Relating services are improving. 6、The industry is just beginning, many standards need to be perfected. ;?Threats 1、Severe competition ,size smaller than multinational corporations 2、Heavy consumption tax 3、Poor city traffic and limited parking place 4、Depend on affiliated enterprises for model, poor RD 5、Local protection ;CA;SGM;RAPID MARKET;? ; ;Thank you very much!