儿童教育公司商业计划书.pdfVIP

儿童教育公司商业计划书 儿童教育公司商业计划书 儿童教育公司商业计划书 目 录 1 执行总结· ··············································5 1.1 公司介绍 ··········································5 1.2 产品服务描述 ······································5 1.3 市场描述 ··········································6 1.4 营销战略描述 ······································7 1.5 财务分析 ··········································7 1.6 风险分析 ··········································8 1.7 风险资本退出 ······································8 2 产品服务介绍 ········································9 2.1 产品服务简介 ······································9 2.2 产品服务方案 ·····································10 2.3 产品服务特色 ·····································13 3 产品服务市场分析 ····································14 3.1 市场概况 ········································14 3.2 需求分析 ·········································14 3.3 市场机会 ·········································15 3.4 环境分析 ·········································15 3.5 SWOT分析 ·········································17 3.6 竞争对手分析 ·····································20 4 营销计划 ············································22 - 1 - 儿童教育公司商业计划书 4.1 营销目标 ·········································22 4.2 目标市场 ·········································23 4.3 产品策略 （product ）································24 4.4 价格策略 （price ）··································26 4.5 渠道策略 （place ）··································27 4.6 促销宣传策略 （promotion ）··························28 4.7 宣传方案 ·········································28 5 公司简介及公司管理 ···························