战略管理课程.pptxVIP

简介;;Section 1:What is Strategy;Classification of Strategy;The Three Levels of Strategy;Which businesses to be in？How to run them?;How to achieve sustainable competitive advantage in given product/market;is concerned with interpreting the role of the function or department in delivering the competitive strategy ;Section 2: Definitions of Strategy;Kenneth R．Andrews’ Definition;H.Igor.Ansoff’ Definition;Four Elements of Strategy;Understanding Synergy;ST = S1 + S2 + S3 + … + Sn;Type of Synergy;H.Mintzberg’s Definition;Definition of Strategy;Section 3: Strategic Management Process;Environment;Stra