商务和财务决策讲义.pptxVIP

商务和财务决策;讲授目录;案例分析;案例目录;案例目录;Topic 1 国际商务介绍(Introduction to international business);1.1 what’s International Business;1.1.1 The definition of IB;1.1.2 Why study IB;1.1.3 Activities of IB;1.1.4 国际化(internationalization)范畴;1.1.5 Evolution of IB;1.1.6 The reasons of developing IB;1.2 世界经济结构和特性;Topic 2 international environment (国际环境);2.1 Theory of international trade and investment;2.1.1 classical country-based trade theories;Leontief paradox(里昂惕夫悖论);2.1.2 Modern firm-based trade theories;1 Country similarity theory(国家相似理论);2 Product life cycle theory产品生命周期理论;3 Global strategic rivalry