销售培训弱点与优点.pptxVIP

SALES INFORMATION;Distribution of Product Key Success Factors (KSF) in Cardiac and Not Cardiac segment;Electa (6.0)主要特点Main features;Electa (6.0)Main features;Product comparison according to KSF ;Electa 6.0 Sales Information ; HIGH ?;COMPACT - AdvancedMain features;Electa 6.0 Sales Information ;Electa 6.0: autotransfusion cell separator KSF comparison Electa 6.0 vs Compact Advanced;Electa 6.0: autotransfusion cell separator KSF comparison Electa 6.0 vs Compact Advanced;BRAT 2Main features;BRAT 2;Electa 6.0 Sales Information ;How to sell against BRAT2Electa 6.0 positive points vs Brat 2;PRP Higher pump flow control during SEQ procedures (10-100 ml/min, 10 ml/min step vs 25-200 ml/min, 25 ml/min step) 6 automatic programs per each bowl size vs 1 semi-automatic program Blood quality monitoring Hct IN sensor monitoring ‘’ON LINE’’, continuously, the blood entering inside the bowl vs non inlet indication. This information allows to control step by step the concentration phase Hct OUT indication referred to each bowl, medium indications available on the reports. No need of having an external disposable, no added costs to the wash set, on-line calibration with physiological solution on the cassette. Hct sensor always present vs optional and expensive feature Wash quality indication allowing to monitor step by step both the washing efficiency in terms of % removal of harmful components (FPH, anticoagulant, plasmatic proteins etc.. ) and the transparency of the line to the waste bag. No similar indication available in the Brat 2 Transportability Small dimensions and low weight to increase transportability and facilitate installation/demonstrations (very important outside the cardiac surgery, in particular in orthopedics). BRAT2 is heavy and big equipment, offering much less manoeuvrability inside and outside the O.R. Procedures traceability 6 procedures instead of 1 contemporarily stored in the internal memory. This allows to download data once per day and not at th