公关及公关活动相关的专业英语.docxVIP

公关及公关活动相关的专业英语 公关及公关活动相关的专业英语 公关运动PR activity 公关公司PR partner 招标书tender book 提案proposal 公司先容company profile 公关战略PR Strategy 流传战略communication strategy xx消息鼓吹News communication about xx 公关公司职责Responsibility of PR Agency 流传目的Objective 目的受众Target Audience 流传近况阐发Corporate Communication SWOT Analysis 上风Strength (S) 劣势Weakness (W) 机会Opportunity (O) 威逼Threat (T) 卖力人Stakeholder 消息鼓吹News communication 媒体沟通Media Communication 新媒体开辟New Media Exploited 起码12名来自业内或公司的具有引导位置的资深公共关系理论者构成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environments xx上市后消息鼓吹News communication after xx launch 危急公关Crisis PR 依据现实情况进行跟进处置Crisis management according to actual situation xx 言论情况Public environment for xx 焦点媒体群战略Strategy of Key Media group 联合现实需求进行新媒体开辟To exploited new media according to actual 强化媒体的掌控Strengthen the control of media xx 消息资料预备News files preparation for xx xx 后续鼓吹Communication after xx 区域性in local areas 本月重点事情To-do list of this month 其他事情 Others 日常消息鼓吹Daily news communication 媒体阐发Analysis of Media 重点监测The key point monitor list 媒体监测总结Monitor Conclusion 定见首脑opinion Leader 中坚力气core group 传统焦点团队Traditional Group 新锐团队New core group 动身点Basic point 树立身牌形象 Set up the image 本年的匆匆销运动Promotional Activity of the Year 吸收注重力的匆匆销运动attention-grabbing promotional event 2021年公关情况PR circumstance 2021 运动(event): 互助名目cooperation project 圆桌会议roundtable meeting 会场安插Venue Arrangement 设计计划Design proposal 空中设计floorplan 贵宾室VIP room 签随处reception 透视图perspective drawing 指引牌设计directional signage design 约请函invitation 零丁插页a separate page inside 折叠线folding line 胸卡breast-card 备选设计计划alternative design 配景设计backdrop design xx 后期维护事情(相册制造等)Maintenance work after xx(picture files made 运动前期沟通鼓吹Pre-event Communication