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IELTS Advertising Vocabulary
Topic Vocabulary Lesson 20: Advertising Part 1-style questions
Examiner: Are there any TV channels in your country that don’ t have adverts?
Loraine: Nothey ’croem maelrlcial channels and show adverts all
day longtoo many reallyand there ’ sp raoldsuoc ta lot of placement going onespecially in soap operas where they place an item just behind the actors.
Examiner: Do you enjoy watching adverts on TV?
Karin:NonotreallyI hcaotmemercial breaks during a film
it really spoils the flow apnrdi mdeu rtimge viewing they seem to squeeze even more ads in than usuacle lebrity
endorsements also get on my nerveseveryone knows they’ re only doing it because they’ re getting paid.
Examiner: What are the best ways for ordinary people to advertise something they want to sell in your country?
Marianne: The simplest way is ptloa ce an advert in something
like thcel assified adssection of a local papero r there ’ s the Internet of coursethere are lots of sites like eBay whebruey yaonud can
sell things online.
Part 2-style task
Describe an advert you once saw that was very effecYtoiuv es.h o uld say
?where this advert appeared
?when you saw it
?what it was advertising
and say why you thought it was so effective.
Max: OKwell this was about 4 years agoI was looking for some software to create videos one day I got an emaili nfgr om a
listI’ d signed up to tsh ear el iwnak in it ptroe sas release a
company had written something about a new product that was similar
to what I was looking forat the end of the press release there was a link to thsea les pageI hadn ’ t heard of the company but I was
interested ancdl icked the link to the ad. what caught my attention
immediately were the number of testimonials from people who had bought the softwareI think testimonials are like the online
equivalent owfo rd of mouth advertising and are really persuasive
anywa ywhen I got to the bottom of the page there was a great
big call to actiobnutton invi
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