《实用电子商务英语》unit8.pptxVIP

实用电子商务英语;Learning Objects;CONTENTS;CONTENTS;Part Ⅰ Lead-in;Lead-in;Lead-in;Lead-in;Lead-in;Part Ⅱ Reading; Imagine being able to tap into the global marketplace from your home or office. Imagine reaching many customers, quickly measuring the results of your marketing efforts, and having the ability to readily and cost-effectively adapt to changes in the marketplace, all with the click of a mouse. The Internet now makes these possible. And as more businesses go online, the Internet’s influence on marketing grows significantly1 each year. Many businesses are marketing their products and services online through Internet tools. Internet marketing can be a time- and cost-saving supplement2 to your overall marketing strategy. In addition, the Internet allows you to collect immediate feedback3 from your customers with little expense. Web marketing is the component4 of marketing that deals with the planning, pricing5, promotion, distribution of your products and services online. Good Web marketing strategies clearly communicate a company’s unique6 selling proposition. Web marketing strategies include (but not limited to) Website design;and content, search engine optimization, reciprocal7 linking, online advertising and e-mail marketing. The following are some frequently-used methods of marketing strategies. Product-based Marketing Strategies Managers at many companies think of their businesses in terms of the products and services they sell. This is a logical8 way to think of a business because companies spend a great deal of effort, time, and money to design and create those products and services. If you ask managers to describe what their companies are selling, they usually provide you with a detailed list of the physical objects they sell or use to create a service. When customers are likely to buy items from particular product categories, or are likely to think of their needs in terms of product categories, this type of product-based