Unit 5 Inside advertising-Reading教学课件（人教选修9）.pptVIP

B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products. C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment. 5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the same purpose. What do both ads want people to do? They want people to stop speeding. B. Both ads target a certain group of people. Who are they? Drivers. C. If you were a driver, which advertisement would have most effect on you? Why? Students give their own answers. HOW ADVERTING WORKS Scan the headings of each section and get a general understanding of the text. Scanning Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) Introduction What is an advertisement? How do advertisers make effective advertisements? How effective are advertisements? Sum up the main idea of each section. Read the text carefully and try to answer the following questions: 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work? Detail reading Who advertises? Businesses, individuals, organizations and associations. 2. Why do they advertise? They want to sell something or to inform or educate the public. 学科网(ZXXK.COM ）-网校通名校系列资料上学科网，下精品资料！ 学科网(ZXXK.COM ）-网校通名校系列资料上学科网，下精品资料！ Unit 5 Inside advertising-Reading Let’s enjoy two advertisements! 1. Do you like McDonalds better than KFC because of the advertisement? AdvertisementsWHERE? On billboards On buses On TV On the radio In train stations In newspapers In magazines At the cinema At the airport Everywhere Compare advertisements Compare the two advertisements, which one is easier for you to remember? Why? O